PIVIT
Guidelines
The Expert Next Door: Simple, Confident, & Approachable.
Brand Strategy
PIVIT is more than a brand; it's a partner on the jobsite. Grounded in real-world expertise, we speak like real people. We are steady, helpful, and intentional in every interaction.
Personality
Confident but humble. We don't need to shout to be heard. We lead with knowledge and action.
Tone of Voice
Straightforward and Human. Direct and intentional. We speak with the clarity of a veteran foreman.
Visual Identity
The PIVIT wordmark is our seal of quality. It represents the structural integrity of every project we touch.
Primary Logo
To be used on most applications. Ensure the 'P' height is used as the minimum clear space.
Monochrome Usage
Use black or white versions strictly for high-contrast or single-color printing environments.
Color Palette
Our colors are inspired by the rugged reality of the architectural site: moss, steel, and concrete.
Typography: Barlow
Barlow is a slightly rounded, low-contrast, sans-serif family. It is built for clarity and strength.
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Barlow SemiBold
Headlines / Bold callouts
Barlow Regular
Standard body copy and descriptions
Barlow Light
Ancillary info and fine print
Imagery Style
Graphics and photography should feel gritty and industrial. We utilize gradient maps and halftone overlays to reinforce our connection to the site.
Halftone Photography
High-contrast images with a dot pattern. Shadows should bleed into Foundation Moss.
Tonal Gradients
Transitioning from brand darks to brand accents to create motion and energy.